Optimizing your booking funnel through smart digital marketing

Strategies & tools to help you secure more direct bookings


In a complex digital marketplaces where the major OTAs and metasearch sites claim the lion’s share of traffic and have billions to spend on marketing, can hotels still compete effectively with their own websites? The answer is yes!

Even with modest budgets, independent hotels can still make smart investments in digital marketing that help to drive traffic and ultimately increase overall direct bookings.

In this webinar, learn about new discoveries, techniques, and tools that will help you strengthen your digital marketing strategy and optimize conversions on your hotel website. Executives from Travel Tripper, Voyat, Google, and Highgate Hotels will discuss:

  • Google’s own insights into the hotel booking funnel and the omnichannel traveler
  • Search marketing and other key digital strategies for driving the right kind of traffic to your website
  • Optimizing for conversions—how to ensure that travelers book on your site, not elsewhere
  • Personalization marketing in a data-driven world
  • Measuring for success—balancing instant results with a long-term marketing strategy
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This webinar ran on Mar. 22, 2017. To view a recording, please register with your info below.
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Craig Bisson, Agency Development Manager at Google

Craig has spent his entire career at Google working as an AdWords Marketing Solutions specialist. He works closely with Google Partner advertising agencies in a consultative role to help clients' achieve their marketing and advertising goals. He specializes in full service digital marketing and has extensive knowledge in Search, retargeting, and brand advertising. Craig has helped thousands of businesses succeed on AdWords throughout his time at Google.


Tristan Heaword, Director of Digital Marketing at Travel Tripper

Tris comes to Travel Tripper with more than 10 years of experience in digital marketing and ecommerce, particularly in search network advertising, ad retargeting, SEO, and PPC management. He is a certified Google AdWords and Bing/Yahoo Ads specialist and expert in conversion optimization and booking revenue maximization. At Travel Tripper, Tris has helped hotels to earn millions in direct booking revenue through strategic digital marketing management.

Benjamin Habbel, Founder at Voyat

Benjamin is the Founder of Voyat and VP of Global Business Development at Intent Media. Voyat is the leading direct booking platform for hospitality. He has overseen the growth of Voyat from inception, institutional venture rounds, international growth to acquisition by Intent Media in 2016. He continues to oversee its global operations, customer success, marketing and business development. Benjamin has been listed on the the "35 under 35" list at the Phocuswright Travel Innovation Summit. 

Imtiaz Ali, Regional Director of Revenue & Distribution at Highgate Hotels

Imtiaz has more than 20 years experience in hotel revenue management and distribution and currently oversees a number of Highgate Hotels in New York City, including ROW NYC, Manhattan Times Square, Hotel Mela, and Park Lane New York. Prior to coming to Highgate, Imtiaz has served as Director of Revenue for InterContinental New York, Trump International Hotel & Tower, Morgans Hotel Group, Melrose Hotel, and Ian Schrager Company. 

This webinar is now complete. Please register to see a recording of the webinar.

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