Optimizing Distribution Channels for Independent Hotels


The increasing complexity of the online distribution landscape and the ever-changing behavior of consumers presents new challenges to hotel revenue managers every year, especially for independent hotels. How do you find the optimal channel mix for your hotel? How can you ensure that you're making the most out of each channel? And what data should be driving your decision making? 

In this webinar, experts from Travel Tripper and OTA Insight will do a deep dive into optimizing the independent hotel’s distribution mix, including important strategies for managing OTA, metasearch, and direct booking channels. You’ll learn about: 

  • Driving bookings more effectively through price monitoring and management 
  • Using smarter analytics to optimize channel performance across OTAs and metasearch sites 
  • Optimizing your website to compete effectively for direct bookings 
  • Developing geographic marketing strategies 
  • The importance of content parity as well as rate parity 
  • Being competitive on metasearch and deciding on budgets, channels, and markets for your property 
  • Developing the right attribution models to measure success
View Webinar Recording
This webinar ran on Nov. 2, 2017. 
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Gino Engels, Co-Founder & Chief Commercial Officer at OTA Insight

Gino Engels co-founded OTA Insight in 2012. The business has since grown from a small disrupter challenging an established marketplace to a business supporting over 16,000 clients in 134 countries. As co-founder and CCO of OTA Insight, Gino leads the delivery and continued development of OTA Insight’s dashboard and reporting capabilities to enable hoteliers to support a profitable revenue and distribution strategy.

Joan Lee, VP of Operations at Travel Tripper

Joan is the VP of Operations at Travel Tripper and oversees all areas of the company. Having joined the team in 2011, she has built the client services and support teams from the ground up, growing Travel Tripper's operations to three locations in New York, London, and Hyderabad and overseeing hotel clients all over the world. Prior to joining Travel Tripper, Joan held positions at Hilton and Starwood, where she worked in hotel operations and revenue management.

Kerst Lehmann, Digital Marketing Specialist at Travel Tripper

Kerst is one of Travel Tripper's Digital Marketing Specialists and manages a multitude of marketing channels for clients, including PPC, display, social media, and metasearch. He has managed the integration with several metasearch platforms into the Travel Tripper booking platform, and he currently works with existing and potential hospitality partners to help them budget efficiently and fully maximize results on their marketing campaigns.


Optimizing Distribution Channels for Independent Hotels

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