Online Bookings Research

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The webinar ran on May 9, 2017. To view a recording, please register with your information below.

About the webinar

Delve deep into 3 user research studies revealing key online booking behaviors.

At the beginning of this year, the hotel industry became rich with new traveler research and insights. In three distinct traveler studies, we uncovered: 1) the top sites where travelers search for and book hotels, 2) what travelers see and click on when searching for hotels, and 3) how travelers view and interact with hotel websites.

In this 1-hour webinar, attendees will learn more about these traveler behaviors and discover ways to implement smarter hotel marketing as a result. Researchers at TrustYou, Fuel Travel, and Travel Tripper will discuss:

  • Why Google presence is so important, and how to influence your hotel rankings
  • How current hotel ratings may be impacting your bookings
  • How to use search marketing to your hotel's benefit
  • PPC vs SEO: Why both are instrumental to your hotel marketing strategy
  • What hotels can do to beat direct competitors and OTAs

Dominate from search to stay.

Understanding traveler behavior for smarter hotel marketing

TUESDAY, MAY 9, 2017 @ 11AM EST

About the webinar

In this 1-hour webinar, attendees will learn more about these traveler behaviors and discover ways to implement smarter hotel marketing as a result. Researchers at TrustYou, Fuel Travel, and Travel Tripper will discuss:

  • Why Google presence is so important, and how to influence your hotel rankings
  • How current hotel ratings may be impacting your bookings
  • How to use search marketing to your hotel's benefit
  • PPC vs SEO: Why both are instrumental to your hotel marketing strategy
  • What hotels can do to beat direct competitors and OTAs
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