Celebrate and Nurture Your Guests

View Webinar Recording

The webinar ran on May 22, 2019. To view a recording, please register with your information below.

About the webinar

Delighting your guests with a personalized experience is crucial for increasing customer loyalty and revenueBut it’s easier said than done. 

Hoteliers have to leap over many hurdles to create holistic customer profiles and implement marketing personalization at scale. 

You need strategic partners by your side to make that happen.  

In this webinar, experts from leading hospitality and hotel tech companies will share their insights and strategies on how to enhance customer loyalty. Learn more about:

  • Why data is the lifeblood that powers personalization 
  • How to set a strong foundation for CRM & loyalty program integration to scale personalization 
  • Ways to identify and segment your best guests so you can strategically market to them 
  • How to actively engage your guests through marketing efforts and increase direct booking contribution 
  • Strategies for creating a more personalized and seamless booking experience on the hotel website

 Interested in learning more?  Contact our team for detailed information. 

Stronger Together

Drive loyalty through a personalized journey  

WEDNESDAY, MAY. 22  |  12pm EST/9am PST

Panelists and Moderator

Michael Bennnett 
SVP, Global Marketing & Business Development 

Cendyn

Michael oversees global marketing, sales development and brand creative at Cendyn. He has over 22 years of international management experience, working with companies such as KSL Resorts & Capital, White Lodging, Knight-Ridder, The Nature Conservancy and Eastman Kodak. His specialties lie in marketing, ecommerce/digital and mobile implementations, all with a proven track record of success. 

Anthony Scotland 
Director of Strategy & Special Projects  

Hersha Hospitality Management 

Anthony is responsible for key go-to-market initiatives at HHM by acting as strategic project leader around hotel openings, renovations, and re-positioning.  He leads CRM strategy and execution with a focus on connectivity, consumer insights, guest recognition and retention.  He has over 8 years of advertising, brand marketing, and CRM experience within highly regulated and high volume industries, most notably gaming and hospitality. 

Michael Linton
Director of Business Development  and Legal Counsel

Travel Tripper and Pegasus

Michael oversees all business development activities in the gaming vertical and serves as legal counsel for Travel Tripper & Pegasus Solutions. He has over 14 years of experience in the travel industry, primarily in the Las Vegas market. Michael has held positions in hotel and revenue management at a Forbes-rated five-star mega-resorts. He gained e-commerce expertise through positions held at Travelocity, Orbitz, and Vegas.com. 

Sign up to learn about:

  • Why data is the lifeblood that powers personalization 
  • How to set a strong foundation for CRM & loyalty program integration to scale personalization 
  • Ways to identify and segment your best guests so you can strategically market to them  
  • How to actively engage your guests through marketing efforts and increase direct booking contribution 
  • Strategies for creating a more personalized and seamless booking experience on the hotel website

Nicola Graham
Director of Marketing, International

Cendyn

Nicki oversees all marketing and communications efforts for the EMEA and APAC regions. With over 11 years of experience in the public relations and marketing fields, Nicola has refined her marketing expertise in the hospitality technology industry over the past five years. In her role at Cendyn, she works alongside the growing international team to strengthen Cendyn’s growth and position in key markets.