Break Away from the OTA

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The webinar ran on Oct. 26, 2016. To view a recording, please register with your information below.

About the webinar

Has your hotel become overly dependent on online travel agencies for business? Tired of cutting large commission checks and feeling the squeeze on your bottom line? It’s time to break away from the OTA!

In this webinar, learn about important marketing and revenue strategies that will help your hotel gain more direct bookings, build stronger relationships with guests, and recoup revenue lost to OTA commissions. Executives from Travel Tripper, Trust You, and StayNTouch will discuss:

  • Why OTAs are winning more market share 
  • How to use OTA conversion techniques to increase your own direct bookings 
  • Using guest feedback throughout the traveler journey to influence bookings 
  • Ways that hotels can gain back revenue from OTA customers during the guest stay 
  • Playing the long game: turning OTA customers into future loyal guests

Dominate from search to stay.

Four strategies to counter OTAs and build relationships with your guests 

TUESDAY, OCT. 26, 2016 @ 11AM EST

Panelists

Jos Schaap, CEO and Founder at StayNTouch

Jos has a 20+ year track record in hotel technology. He began StayNTouch with the vision of reinventing the hotel PMS technology; making it simple, mobile and cloud-based. Prior to StayNTouch, Jos spent 17 years at MICROS Systems Inc. (Now Oracle Hospitality), as a Senior Vice President of in charge of global product development and strategy for the Lodging and eCommerce divisions. During his tenure, MICROS hospitality products became the global market leader growing the company’s revenues from less than $300 million to $1.1 billion.

Gautam Lulla, President at Travel Tripper

Gautam Lulla is the President of Travel Tripper. He brings 19 years of solid industry experience spanning the breadth of the hotel reservations and distribution technology industry. He has invaluable international experience, having worked on three different continents: the Taj Group of Hotels in India, Pegasus Solutions in the U.S. and Amadeus IT in France. He has led Travel Tripper since early 2008, spearheading its evolution into the industry's most innovative provider of hotel distribution and marketing solutions.

Ellis Connolly, Chief Revenue Officer, TrustYou

Ellis currently leads the global sales strategy at TrustYou as Chief Revenue Officer. Ellis is passionate about the travel industry and technology, particularly how consumer sentiment drives purchasing intent and can give hoteliers operational insights. Prior to TrustYou, Ellis led teams at Cvent and Aramark. He has a hospitality degree from the Culinary Institute of America.

About the webinar

In this webinar, learn about important marketing and revenue strategies that will help your hotel gain more direct bookings, build stronger relationships with guests, and recoup revenue lost to OTA commissions. Executives from Travel Tripper, Trust You, and StayNTouch will discuss:

  • Why OTAs are winning more market share 
  • How to use OTA conversion techniques to increase your own direct bookings 
  • Using guest feedback throughout the traveler journey to influence bookings 
  • Ways that hotels can gain back revenue from OTA customers during the guest stay 
  • Playing the long game: turning OTA customers into future loyal guests
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