View Webinar Recording

The webinar ran on September 10, 2019. To view a recording, please register with your information below.

About the webinar

It’s that time of the year again -- welcome to the budget season. Where will your 2020 investment go? 

It's easy to continue with the existing plan or make quick decisions based on gut feelings. But savvy hoteliers know that it's time to take a step back and dig into data to craft the best strategy for the upcoming year. 

Armed with data-driven insights, they can optimize their hotels' distribution channels and digital marketing efforts to drive more revenue and profit.  

In this webinar, experts from Travel Tripper & Pegasus will share the key steps to creating a cross-channel, data-driven strategy for 2020, including: 

  • How to measure your channel mix to optimize revenue and profitability  
  • Identify areas for improvement and create the right benchmarks to evaluate potential partners/vendors  
  • Understand the data you have to find the performance gaps as well as key areas for quick wins  

 Interested in learning more?  Contact our team for detailed information. 

Stronger Together

3 Steps to Creating a 

Data-Driven Strategy 

for 2020

TUESDAY, SEPT. 10  

11AM Eastern | 4PM British | 8AM Pacific  

Panelists and Moderator

Dean Ismael 
Vice President, Business Intelligence & Analytics

Dean has over 20 years of experience in the hospitality industry spanning multiple data leadership positions at Hilton International and Travel Tripper and Pegasus. Dean is a data evangelist who helps companies understand the importance of data to drive exponential revenue growth, operational efficiency, profitability and market share through technology, analytics, as well as qualitative and quantitative insight. 

Elizabeth James
Solutions Consultant

Beth has over 10 years of experience in the hospitality industry specifically within the Hospitality distribution space. Beth is currently a Solutions Consultant with Travel Tripper and Pegasus, working to find the best distribution solutions for hotels of all sizes. Her focus is to educate hotel professionals on the right products to increase their profitability. 

Sign up to learn about:

  • How to measure your channel mix to optimize revenue and profitability  
  • Identify areas for improvement and create the right benchmarks to evaluate potential partners/vendors  
  • Understand the data you have to find the performance gaps as well as key areas for quick wins  

Rachel Hong
Marketing Manager 

Rachel is the Marketing Manager at Travel Tripper and Pegasus with extensive knowledge of content marketing, demand generation and digital analytics across B2B technology, digital publishing, and agencies. She helps to shape Travel Tripper's digital brand identity and its communication to the world in collaboration with senior leaders, colleagues, and partners across the globe.  

About Travel Tripper & Pegasus

Travel Tripper & Pegasus have recently merged to form a leading global technology provider empowering independent hotels, hotel groups, and large chains worldwide to maximize their reservations business in a digital world. Known in the industry for its constant innovation and five-star support, the company provides comprehensive cloud-based solutions designed to help hoteliers connect directly with guests, drive global demand, and increase revenue and profitability. To learn more, visit traveltripper.com and pegasus.io.

Trusted Globally By Industry Leading Hotels

Gina Ciarrocchi Zech, CHDM
Senior Digital Marketer 

Baptized into her professional career through agency-side account management and PPC posts, Gina’s approach to digital marketing is founded on conducting in-depth data analysis, regular reporting, and creating data-informed strategies.  Read: Quantification and efficiency are two of her favorite words, next to wine and pizza. Currently as a Senior Digital Marketer with Travel Tripper and Pegasus, Gina oversees and manages paid media efforts for independent hotels primarily in New York City.